Marie Kondo Your Sales Strategy With Data Driven Marketing
What if you could declutter your marketing strategy? Using data to drive your sales and marketing strategy can be overwhelming, We’re here to help you sift through the mess of data to uncover a marketing strategy that’s efficient and profitable while still sparking joy.
What is Data Driven Marketing?
Data driven marketing. simply put, is when massive amounts of data are leveraged to gain insight into consumer behavior to run effective marketing campaigns. Big data is collected from various sources, such as customer interactions, targeting different user groups, and specific demographics to generate more value from marketing campaigns. This data is a key resource in enhancing, refining, and improving marketing techniques and is extremely valuable since it tells the marketer what works and what doesn’t. A survey by forbes found that by using data-driven marketing, companies are 6 times more likely of remaining profitable. Therefore, more and more businesses are using big data to develop marketing campaigns.
A Brief History Of Database Marketing
In the past, businesses would waste a lot of advertising dollars sending advertisements to basically everyone in order to reach the right audience which was merely a small percentage. Then Customer Relationship Management (CRM) was introduced, which was one of the first systems responsible for gathering customer data and commencing data-driven marketing. Most of the CRM data collected was used to promote products or services to potential customers by direct mailings or cold calling by phone. It wasn’t until the 1990s that database marketing was used focusing on collecting statistics on demographics for lead generation purposes. Then cloud services were introduced in the late 1990s, taking the process to a whole new level as it provided a more affordable and effective way to acquire better quality CRM systems.
Why It Is Vital To Use The Right Technologies For Data Driven Marketing
Today, we have an arsenal of tools that allow us to not only pinpoint our target audience but also develop a strategic marketing campaign tailored to specific potential consumers. Using sales figures, cookies, social media, surveys, brand metrics, data analytics, and more, we are able to gather and analyze big data to generate leads that increase ROI. However, to improve the decision-making process, it is vital to use the right tools. In fact, 33% of elite marketers claim the best way to understand customers is by using the right technologies to collect and analyze data. According to Forbes, 88% of marketers use tools to extract data for marketing purposes. However, Forbes also reports that many marketers believe they are using big data sufficiently when in fact they are not.
Organizing Data to View the Complete Picture
It is important to organize and curate the data in a way that you will have a clear understanding of what is presented for a more meaningful analysis. Marketers must also ensure the data used is accurate and up to date. Different tools have different benefits, and each brings something important to the table when generating targeted advertising campaigns. But, using many different tools means getting the required information in pieces, which can throw you off. You need to be able to organize the data in a way that allows you to see the whole picture.
What Is Explot?
Explot is the only tool you’ll ever need to start gaining insights of your data by exploring it visually. The concept of Explot is being able to view independent data instances known as cells, which cannot externally be modified. These cells are Explot’s building blocks. They contain the files you put in and can be moved around and aggregated any way you like to analyze and explore the data inside. There are many different ways to view your files including:
- Combine a select number of different files into one
- Split columns of interest into separate files
- Cluster smaller insights together
- Merge datasets
- Combine your data with other areas of data
Visualization
After viewing the data inside each cell, you can start comparing data and drawing conclusions that will help you plan your marketing strategy. Explot supports most of the common chart types to ensure you will always be able to see the data in a way that you will fully understand it.
The Bigger Picture
You can combine a number of cells into a whole cluster of cells to create a dashboard-like view of data. This will allow you to draw a bigger insight from the smaller insights clustered together. For example, you can have one cell that includes website page views, one that’s all about customer purchases, and another that contains server performance all clustered together to build a dashboard that shows how server stability affects purchasing patterns.
Not Just Charts
Export also allows you to export data after you are done perfecting it. If you work on a file to clean it up and wrangle it around, you can export the data file as soon as you are satisfied with the results.
How to View Your Data in Three Simple Steps
Explore and Visualize your data to gain insights by performing the following three steps:
1. Add Your Data
Connect or add the different files or datasets you want to explore.
2. Choose a Chart Type
Choose how you would like to view your data by selecting a chart.
3. Choose Your Chart Dimensions
Once you got your chart and data in order, you can choose the data you want to view by selecting a column to represent “X” and another to represent “Y”.
File Info
Use this helpful tool to get a quick view of the structure of your file. Start by uploading a CSV file. Note, If you would like to view an excel file, you will first have to use Excel to export or save the file to a CSV, then you will be able to open it with a cell. Files larger than 20MB that contains too many data points can cause performance issues. Once you have uploaded your CSV file, you will be able to view each column of the file as well as view more information about it by clicking on it.
Final Thoughts
Successful data driven marketing can only come from taking a creative approach to fine-tuning relevant data pertaining to customers. In today’s world, where business marketers must rely on consumer behavior for future trend predictions, Explot is your best choice for a successful campaign. Get started on your data driven journey now. Use this free tool to experiment with the program so you can see the benefits of data driven marketing first hand.